Nowadays, e-shops are constantly growing. This is because they have special dynamics, as most people choose to do their shopping online. An e-shop has many positives, however, there are mistakes that cost money in your e-shop.

OMNIA will inform you about this, so that you can avoid them if you are now starting to create your e-shop. But of course the article also concerns those of you who already have an e-shop, so that you can correct any mistakes.

1 You don't show that you know the product you are selling well

The first and biggest mistake is to have no descriptions on your products or to have them be too short. It is good that all your products have as much detail as possible. This will lead the customer to purchase more easily and quickly, as they will have received all the information they need. They will feel confident both about the product they choose and about the seller.

2 The photos you upload are of low quality

The photo of a product is the A and Z for it to be sold immediately. The photos should have very good resolution and not be blurry. They should be color correct, so that when the customer receives their package, the product is as they saw it in your e-shop. In general, the photos should represent the product that the customer will receive and highlight every detail.

3 You don't know the movements of customers within your e-shop.

There are many tools through which you can control the movements of users who visit your e-shop. This way you will know what is it that keeps customers and leads them to purchase, but also what is it that leads them to leave. In a survey conducted in an e-shop, it was found that customers were leaving because they were seeing many pop-up windows and could not close them.

4 You are not taking full advantage of phone orders through your eshop

A very large percentage of customers choose to view products online, but still want to complete their order over the phone. So the call center should be staffed by the right people. It is not enough for them to be polite, but they should also have experience in sales, so that if, for example, a product that a customer has chosen is not available, they can recommend a similar one to serve them, but also to win a sale.

5 You're not making the most of ads.

There are now many social media platforms that offer you the opportunity to advertise. The more ads you run, the more you will become known, as you will be seen by a wider audience. Of course, the most important thing in this is that you will know exactly how much you spent, but also how much an ad brought you back. This applies to ads on Facebook, Instagram, and Google ads.

6 You're not taking advantage of the abandoned cart

An abandoned cart is a cart that a customer filled, but still “gave up” and did not complete their order. What can you do about it? Prepare an email reminding the customer that they have a cart waiting for them. This way, it is very likely that this customer will remember the products they selected and complete their purchase.

7 You copy your competitors.

A very big mistake that many e-shops make is to “copy” their competitors. This is a wrong tactic, as you do not initially know whether they are as successful as they seem and you also do not know the strategy they are following. What you have to do is create your own marketing plan according to your own data.

So try to avoid these mistakes that cost money in your e-shop and follow the advice offered by OMNIA. You will see a huge change in your sales and you will definitely come out a winner.